Why do American’s buy pickup trucks

After seeing one carrying a dead sheep I can see the need for farmers to have one… Most pickup owners, however, do are not farmers. So why do they buy them. The embedded is Jeremy Clarkson ripping it apart. On the plus side USA Today has reported that Truck sales are down 2.7% while small car sales are up by 0.2%. Are people finally learning? No because USA Today then went on to report that you are more likely to die when driving a small car… wow what a great way to encourage the nation.